The Power of Creative Selling
"This book is for every person who has chosen
salesmanship as career and livelihood. It teaches basically everything you need to become a successful
salesman and how to make it a fulfilling craft".
 Book Excerpts:
Every idea advanced in this book has one objective in view: your interest.
Will it stimulate you? Will it instruct you? Will it inspire you? Will it increase your understanding? Will
it contribute to your growth? Will it help you to be a bigger man and a better salesman?
Creative selling is both a science and an art. The science teaches
you what to do, and the art teaches you how to do it. Creative selling is the ability and art of increasing
the satisfaction of the prospect by convincing him that the thing you want him to buy will best fulfill his
needs and desires.
In fact, it is creating a want that did not exist before. Creative
selling is an individual accomplishment. It embraces you and the power within you to think and to create. These
qualities and attributes are individual, and no one but you can develop them.
Therefore, my purpose is to help you to develop them by drawing on the
latent forces within you. During the past 42 years it has been my good fortune to talk to thousands of people
in all kinds of business, in all walks of life, in all kinds of places, and under all conditions.
In that time, I have sold both tangibles and intangibles by every conceivable
selling method. I have been able to combine first-hand knowledge with experience and to make a first-hand study
of the actions and reactions of people. I have studied their behavior, and this has given me an insight into
their temperaments, dispositions, ambitions, aspirations, attitudes, likes, dislikes, wants, and desires.
Combining all this information, I have incorporated the best parts of it in this book.
The Power of Creative Selling is more than a book. It is an entirely new
plan of selling, setting forth proven methods for creating more sales, earning a larger income, and enjoying
more peace of mind. It is not the work of a theorist in an Ivory Tower, but of a stern realist who has encountered
all the problems and heartaches that you are encountering, and who has solved many of the situations that are
perplexing you at this very moment.
In my years of experience, combined with reading, analyzing, and researching,
I have learned what is necessary to influence people to buy - plus what it takes to keep them as friends.
It is impossible to put in the Introduction the many things this book
can do for you. To do so would be to incorporate the context itself, because every page has a message. If
you will read what follows and apply to your own life the powerful principles set forth, you will have a workable
plan of creative selling that will really get results and enable you to sell anything.
EARL PREVETTE
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